After roaming around the shops in Los Angeles, I came to notice one thing. A lot of California based brands are popping up. I guess it is nothing new to the people in USA, but from foreign perspective, such Cali style brands are coming out to mainstream. These are just an example, but definitely they share a concept with “California”.
It is interesting to see California brand going stronger than before. I guess niche culture (from city or state) can be linked to business opportunities. Just like Zoo York to New York.